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The success of a corporation strongly depends on its outstanding corporate culture. GENZON Group prefers to define its corporate culture as the logic behind success. When entering the important time of new development stage, GENZON Group conducts a deep self-reflection and a systematic examination of its culture, which helps form a GENZON culture system and makes a strategic goal of continuously systemizing and upgrading its culture.

Our MissionTo Create A Remarkable Value-based Ecosphere

GENZON Group is dedicated to discovering values according to the opportunity of China’s Transformation and Upgrading. Based on clients and market needs, it widely integrates resources from home and abroad and actively promotes interactions between industries in order to reconstruct and rebuild a remarkable value-based ecosphere.

Our VisionTo Become a Trustworthy Benchmarking Corporation

Being trustworthy is a quality that GENZONers pursued. To become a trustworthy corporation means to create more values for clients, shareholders, staff and other stakeholders, which enable more people to benefit from corporate growth. Being trustworthy also refers to comply with commercial rules and take social responsibility while earning profits.

To become a benchmarking corporation is GENZON’s goal. In this competitive era, being a benchmark is not only a pursuit, but also a way to survive. It means to achieve leading positions in all industrial fields and to become a model in management and organization. GENZON advocates that management and construction can efficiently support its growth while making contributions to social spiritual wealth.

Our Core ValueMarket Liberalism: opportunity-driven, business outdistancing, talents prioritizing, endeavor based

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Market liberalism is the essential reason of GENZON’s success. In all of its operation and management, GENZON follows market liberalism and distributes resources according to market opportunities.

“Opportunity-driven, business outdistancing, talents prioritizing, endeavor based” is the concrete embodiment of Market liberalism of GENZON Group. It also guides GENZON Group in development, operation, careers and management.

Distributing resources according to market opportunities means that GENZON’s developments are driven by market opportunities. Since development is our ultimate goal, opportunity-driven becomes our original force. Meanwhile, we insist business outdistancing in order to achieve business success. Moreover, talent is the key factor so we have to follow the principle of talent prioritizing. Lastly, endeavor-based principle enables talents to realize their value, win market competition and promote development.

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